Many users have reported issues with GA4, which has led them to explore alternative solutions. Here are some common GA4 issues:

Privacy concerns:

GA4’s data collection and tracking practices raise privacy concerns, particularly with cookie use and device fingerprinting.

Steep Learning Curve:

GA4’s interface and features can be overwhelming, especially for users familiar with Universal Analytics. The new event-based data model and updated tracking codes require significant time and effort to learn.

Data Inconsistencies:

Some users have reported inconsistencies in data tracking, leading to inaccurate insights and reporting. This can be due to issues with event tracking, data sampling, or incorrect implementation.

Limited Customization:

GA4’s data model and reporting capabilities are less customizable compared to Universal Analytics. This can limit users’ ability to tailor the platform to their specific analytics needs.

Data Retention:

GA4’s data retention policy has raised concerns among users. The platform only stores data for 14 months, which can make it difficult to analyze long-term trends and patterns.

Integration Issues:

GA4’s integration with other Google tools, such as Google Ads and Google Optimize, can be problematic. Users may experience issues with data syncing, leading to inaccurate reporting and analysis.

Cost and Pricing:

GA4’s pricing structure can be complex, with costs increasing based on the number of events tracked. This can lead to unexpected expenses for businesses with high website traffic or complex analytics needs.

These GA4 issues have prompted many users to explore alternative solutions that better meet their analytics needs. In the next section, we’ll explore the top Google Analytics alternatives and their key features.